International Cheese Awards Press Release October 2014: Chef Will Holland Confirmed for ICA 2015!

As we announced last month, we’re already looking forward to next year’s International Cheese Awards, which will take place on Tuesday 28th July (Trade, Judging and Press Day) and Wednesday 29th July (Show Day).

We’re delighted to announce the first of our celebrity chefs to be confirmed for ICA 2015 – Will Holland will be back in our demo kitchen after going down a storm at this year’s show. He will be well-known to you from his television appearances on BBC’s Saturday Kitchen and Great British Menu, and was formerly head chef at La Becasse in Ludlow where he was awarded a Michelin star in 2009 at the age of just 29. He is now head chef at Coast, the stunning beachside restaurant in the beautiful Pembrokeshire resort of Saundersfoot. He’s certainly made his mark there this year – Coast was awarded the 'Best Eating out Experience' Award at the 2014 Pembrokeshire Tourism Awards earlier this month, collected 2 AA Rosettes within 7 days of opening and has already been included in the Good Food Guide. Will is becoming something of an ICA regular, having made his debut in 2013 and is now returning for his third consecutive show – all that cheese must be addictive!

Tickets for Show Day and for the celebrity chef demos will be available via next year in the run-up to the event.

Trade and Sponsorship Opportunities

For more details about how to get involved as an exhibitor or a sponsor contact, or email Liz at if you’d like to attend as press. Remember that all trade space as well as the trade lunch sold out well ahead of time this year, so don’t hesitate to get in touch if you’d like to be involved in next year’s show!

As ever, thank you in advance for any coverage you are able to give us, and please do follow us on Twitter @icheeseawards for further news and updates!